Data Protection

Data Protection: our Commitment

Privacy Policy
Includes: Data protection when visiting the website

This privacy policy is merely a translation of the original German text of the privacy policy. In the event of deviations from the original text, the provisions of the original German text shall take precedence.

Apr 2 2024

1 An overview of data protection

1.1 General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

1.2 Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)? The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.

1.3 How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form. Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.

1.4 What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.

1.5 What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency. Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.

1.6 Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs. For detailed information about these analysis programs please consult our Data Protection Declaration below.

2 Hosting

2.1 External Hosting

This website is hosted by an external service provider (host). Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site. The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time. Our host will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.

We are using the following hosting provider:

Hetzner Online GmbH,
Industriestr. 25,
91710 Gunzenhausen,

2.2 Data processing

We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.

3 General information and mandatory information

3.1 Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration. Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected. We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

Motor Presse Stuttgart GmbH & Co. KG
Leuschnerstraße 1
70174 Stuttgart
Managing Director: Kay Labinsky
Phone: +49 (0) 711-182-0

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).

3.2 Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

3.3 Designation of a data protection officer

We have appointed a data protection officer for our company.


Motor Presse Stuttgart GmbH & Co.KG,
Leuschnerstraße 1
70174 Stuttgart
Tel.: 0711-182-0

3.4 Information on data transfer to the USA and other non-EU countries

Among other things, we use tools of companies domiciled in the United States or other from a data protection perspective non-secure non-EU countries. If these tools are active, your personal data may potentially be transferred to these non-EU countries and may be processed there. We must point out that in these countries, a data protection level that is comparable to that in the EU cannot be guaranteed. For instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as the data subject do not have any litigation options to defend yourself in court. Hence, it cannot be ruled out that U.S. agencies (e.g., the Secret Service) may process, analyze, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities.

3.5 Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

3.6 Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)


3.7 Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

3.8 Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

3.9 Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.

3.10 Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases: In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data. If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data. If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication. If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data. If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

3.11 SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line. If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties

4 Recording of data on this website

4.1 Cookies and Ad-tracking

Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that are stored by a browser on end devices and contain data from visited websites. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser. In some cases, it is possible that third-party cookies are stored on your device once you enter our site (third- party cookies). These cookies enable you or us to take advantage of certain services offered by the third party (e.g., cookies for the processing of payment services). Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g., the shopping cart function or the display of videos). The purpose of other cookies may be the analysis of user patterns or of promotional manner.

We make particularly essential use of cookies in the context of measuring reach and usage, such as the number of page visits and page impressions of our websites, without which we would not be able to optimise our offerings in a meaningful way. We also use cookies to finance our sophisticated journalistic offerings through advertising with your consent. The advertising use of cookies includes advertising tracking and user profiling by selected technology providers (hereinafter referred to as “vendors”). For example, data such as IP address, browser information and further data on your user behaviour on our pages are collected. In this way, we ensure that advertising is displayed and optimised in line with your needs and interests. For advertising tracking, we store and use cookies, device identifiers and similar tracking technologies on your end devices with your consent. A detailed overview of the vendors and cookies is available in the Privacy Manager (see section “Sourcepoint” and “Privacy Manager” below). The legal basis for such data processing with your consent is Section 15 (3) of the German Telemedia Act (TMG) in conjunction with Art. 5 (3) sentence 1 of the Data Protection Directive for Electronic Communications. Privacy Policy for Electronic Communications. You can revoke your consent to advertising tracking at any time in your Privacy Manager. You can access the Privacy Manager via the “Privacy Manager” link from every sub-page of the website. We cooperate with Ströer Digital Media GmbH for advertising marketing. For certain processing operations, we are jointly responsible with Ströer and the partners used (hereinafter “vendors”) and, where applicable, the advertisers who play (have played) advertisements on our website (so-called joint responsibility). The contact details of the respective Vendors can be found in our Privacy Manager, which you can access via the “Privacy Manager” link from every sub-page of the website. The operations for which we are jointly responsible include the following:

  • Collection of your data on the website using cookies and other technologies by us and our vendors;
  • Transmission of your data (pseudonymous cookie ID, IP address) within an anonymous environment (so-called cookie matching process),
  • Auction of advertising space;
  • Purchase of advertising space;
  • Playing out advertisements on the website. For more information on data processing under joint responsibility by the other vendors, please refer to their privacy notices, which you can access from our Privacy Manager.

4.1.1 Purposes of processing in relation to cookies (according to TCF)

Below you will find information on the purposes for which we or our vendors use cookies and the legal bases on which the processing is based. In the case of two entries, the legal basis indicated in the Privacy Manager applies, unless otherwise stated.

Store and/or retrieve information on a device: Cookies, device identifiers or other information may be stored on or retrieved from your device for the processing purposes displayed to you. Legal basis: Legitimate Interest

Select simple ads: Ads can be shown to you based on the content you are viewing, the app you are using and your approximate location or device type. Legal basis: Consent or Legitimate Interest

Create a personalised ad profile: An ad profile can be created about you and your interests to show you personalised ads that are relevant to you. Legal basis: Consent

Select personalised ads: Personalised ads can be shown to you based on an ad profile created about you. Legal basis: Consent

Measure ad performance: The performance and effectiveness of ads you see or interact with can be measured. Legal basis: Consent or Legitimate Interest

Create a personalised content profile: A profile can be created about you and your interests to show you personalised content that is relevant to you. Legal basis: Consent

Select personalised content: Personalised content can be displayed to you based on a profile created about you. Legal basis: Consent

Measure content performance: The performance and effectiveness of content you see or interact with can be measured. Legal basis: Consent or Legitimate Interest

Use market research to gain insights about target groups: Market research can be used to learn more about the audiences that use services or apps and view ads. Legal basis: Consent or Legitimate Interest

Develop and improve products: Your data can be used to improve existing systems and software and to develop new products. Legal basis: Consent or Legitimate Interest

Ensure security, prevent fraud and troubleshoot: Your data can be used to identify and prevent fraudulent activity and to ensure that systems and processes are working properly and securely. Legal basis: Required for operation

Provide ads or content technically: Your device may receive and send information necessary for you to view and use content and ads. Legal basis: Required for operation

Merge with offline data sources: Data collected offline can be merged with data collected online for complementary use for one or more processing purposes. Legal basis: Consent Note: The consent is derived from the previously given consents.

Linking different devices: To use for one or more processing purposes, it is possible to determine whether different devices belong to you or your household. Legal basis: Consent Note: The consent is derived from the previously given consents.

Receiving and using automatically sent device characteristics for identification: Your device can be recognised by a query of its specific characteristics. Legal basis: Consent Note: The consent is derived from the previously given consents.

Use accurate location data: Your accurate location data can be used for one or more processing purposes. This means that your location can be determined precisely to within a few metres. Legal basis: Consent

4.1.2 Processing purposes in our legitimate interest

The following processing purposes are based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO:

  • Select simple ads
  • Measure ad performance
  • Content ad performance
  • Use market research to gain insights into target groups
  • Develop and improve products

We need the applications related to the above purposes in order to play simple, non-personalised advertising offers and to sell advertising space to our advertisers by providing them with statistical information and analysis on how often the ads have been displayed and how often the ad has been clicked on. For data processing on the legal basis of legitimate interests, we have satisfied ourselves in advance that this processing does not conflict with any overriding interests of the users. If the balancing of interests carried out in individual cases leads to a different result, it is possible that even a purpose that is fundamentally in the legitimate interest may require consent in the respective individual case and in relation to the respective vendor used. For this reason, the table may show a requirement for consent on the one hand and an existing legitimate interest on the other hand for initially identical purposes. Vendors for which consent is obtained for the above purposes will therefore no longer appear in the list of vendors in legitimate interest for the relevant purpose.

4.2 Data processing abroad

As data controllers, we process your data ourselves exclusively within the European Union (“EU”). However, data processed with or by our vendors may be processed both within and outside the EU and the European Economic Area (“EEA”). Please note: If your data is transferred from your home country to another country, the laws protecting your data there may differ from those in your country (and may only provide a lower level of protection). For example, countries outside the EEA in particular have different conditions under which law enforcement authorities can access your data than those within the EEA. If we transfer your data to a country outside the EEA, we will take appropriate measures (if necessary together with the other data controllers participating in the joint data processing) to ensure an adequate level of data protection, for example by concluding so-called standard contractual clauses (Art. 46 DSGVO) and other measures or by obtaining your explicit consent (Art. 49 (1) sentence 1 lit. a DSGVO). Information on vendors/partners who process data in third countries can be found in the Privacy Manager under the menu item “Our partners”.

4.3 Duration of data storage

We will not store your data for longer than is necessary to fulfil the respective purpose for which it was collected, unless there is a legal basis for processing it beyond this (e.g. also due to commercial or tax law retention obligations). We will then delete your data. The respective retention periods depend on the underlying purpose and the type of personal data. The duration of the cookies set by our vendors (cookie duration) can usually be found in the data protection declarations of these partners, which are linked to in the Privacy Manager. To exercise your rights as a data subject, you can either contact us directly. (our contact details can be found in section 3.1 “Responsible party”) or contact the vendors named in the Privacy Manager.

4.4 Consent Management Platform

In order to implement the GDPR guidelines and to protect your personal data, we use a so-called Consent Management Platform (hereinafter referred to as “Privacy Manager”) in order to store the consent given and to be able to use it for the subsequent processing procedures. The provider of the Privacy Manager provides us with an operating platform with which you can make, revoke and control settings. The information processed here is transmitted to our vendors and partners using certain recognition signals. For the operation and processing of given consents or revocations, it is technically necessary for Sourcepoint to set a cookie on your end device. The CMP is displayed on our websites and in our apps and can be accessed via the footer of the website.

4.4.1 Sourcepoint

This website uses the Privacy Manager of Sourcepoint (Sourcepoint Technologies, Inc. 228 Park Avenue South, #87903 New York, NY 100003-1502, United States) to obtain your consent to the storage of certain cookies on your terminal device or to the use of certain technologies and to document this in accordance with data protection regulations. Sourcepoint sets a technically required cookie to query which consents have been granted in order to be able to play out content. Sourcepoint also measures the functionality of the consent request as part of a usage analysis. The legal basis for this is our legitimate interest (Art. 6 para. 1 lit.f DSGVO). The Privacy Manager is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c DSGVO. We have concluded an order processing agreement with Sourcepoint pursuant to Art. 28 DSGVO. As this involves the transfer of data to a third country, we have concluded EU standard contractual clauses with Sourcepoint in order to ensure that the processing of personal data complies with data protection regulations, in particular the EU GDPR. You can access Sourcepoint’s privacy policy here

4.4.2 Privacy Manager

In the following, we would like to give you further information about our Privacy Manager and the data to be processed. With the Privacy Manager, we offer you the opportunity to decide in detail in which cases you consent to tracking via cookies and other technologies – for the purpose of displaying content relevant to you and advertising tailored to you. When displaying advertising on our websites, various tracking technologies may be set by providers, as described above in the section “Cookies”. In order to provide the highest level of transparency for you as a user, the providers used in the marketing of this website, hereinafter also referred to as “vendors”, participate in the Transparency & Consent Framework (“TCF”) of IAB Europe and submit to its specifications and guidelines. We use the Privacy Manger from Sourcepoint for this purpose. Within the framework of the TCF, Sourcepoint is listed under the identification number 6. The Transparency Consent Framework is a system developed for the European advertising industry to use data processing in a privacy compliant way. You can find out more about the TCF on the IAB Europe website: The Privacy Manager contains detailed overviews of which advertising partners process data for which purposes, and in particular which advertising partners create user profiles on the basis of the data collected. You can access the Privacy Manager via the “Privacy Manager” link of the same name from every sub-page of the website. The processing of your data for the above-mentioned purposes is partly based on legitimate interest (legal basis Art. 6 para. lit.f DSGVO), partly we also require your consent for this (legal basis Art. 6 para.1 lit.a. Art. 7 DSGVO).

4.4.3 Notes on making settings in the Privacy Manager

When you access one of our websites, you will be prompted via our Privacy Manager to make your individual settings for the use of cookies. To do this, you must click on the “Settings” button. Applications requiring your consent are not activated and are marked with a red coloured slider. You can now use the computer mouse to move the slider and give individual consents. The slider then turns “green” as a sign of your consent. If you simply click on “Save and close settings” at the bottom, these application purposes will not remain activated. For applications that we consider to be in our legitimate interest, the slider is preset to consent and therefore coloured green, because we do not require your consent for applications that are in our legitimate interest. However, you still have the option to opt out of using these applications as well. To do this, you must set these applications to red by pressing the slider before you click on “save and close”. We will store the settings for 90 days. Once this period has expired, you will be asked again to give your consent via the Privacy Manager. Before the end of this period, you may be asked again if changes have been made in the Privacy Manager. However, you also have the option of revoking your consent (opt-in) or refusal (opt-out) at any time. However, if you would like to change your settings in the meantime, you can use these links to call up the Privacy Manager of the website to be selected again: You can reach the Privacy Manager via the “Privacy Manager” link from any sub-page of the website. Alternatively, you can readjust your settings by deleting your browser cookies. The Privacy Manager will then be displayed again.

4.5 Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version Operating system used Referrer URL
  • Host name of the accessing computer Time of the server request
  • IP address

This data is not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – for this purpose, the server log files must be collected.

4.6 Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent. The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time. The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.

5 Analysis tools and advertising

5.1 Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States. The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

5.2 Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks. The use of these services occurs on the basis of your consent pursuant to Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. You may revoke your consent at any time. Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: and

5.3 Plausible Analytics

We use the software Plausible Analytics, hereinafter referred to as Plausible, on our own servers to continuously optimize our offer, both technically and in terms of content. Plausible is a DSGVO-compliant open source software of the company Plausible Insights OÜ, Västriku tn 2, 50403, Tartu, Estonia, Registration number 14709274. By using Plausible on our servers, we take a particularly privacy-friendly approach to analyzing your visit. For this purpose, the Plausible software collects the following information, among others: Date and time of your visit, title and URL of the pages visited, incoming links, the country you are in and the user agent of your browser software. Plausible does not use or store cookies on your terminal device. All personal data (e.g. your IP address) is stored completely anonymously in the form of a so-called hash. A hash is an encryption of data that is not reversible, i.e. can no longer be decrypted. In this way, we can analyze your visit without storing personal data in a form that would be readable by us or others. More information about the data protection of Plausible Analytics can be found at The legal basis for the processing is Art. 6 para. 1 lit. f) DSGVO.

6 Newsletter

6.1 Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. For the handling of the newsletter, we use newsletter service providers, which are described below.

6.2 Mailjet

This website uses Mailjet for sending newsletters. The provider is Mailgun Technologies Inc., 112 E Pecan Sr. #1135, San Antonio, Texas 78205, USA. Mailjet is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. The data entered by you for the purpose of receiving the newsletter will be stored on the servers of Mailjet.

6.3 Data analysis by Mailjet

With the aid of Mailjet we are able to analyze our newsletter campaigns. For example, we can see if a newsletter message has been opened and which links have been clicked. In this way, we can determine which links have been clicked particularly often. We can also see whether certain previously defined actions were performed after opening/clicking (conversion rate). For example, we can tell if you have made a purchase after clicking on the newsletter. Mailjet also allows us to classify newsletter recipients into different categories (“clusters”). For example, the newsletter recipients can be subdivided according to age, gender, or place of residence. In this way, the newsletters can be better adapted to the respective target groups. If you do not want Mailjet to analyze you, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can unsubscribe from the newsletter directly on the website. For detailed information on the functions of Mailjet, please refer to the following link: Mailjet’s privacy policy can be found at:

6.4 Legal Basis

Data processing is based on your agreement (Art. 6(1)(a) GDPR). You can revoke this agreement at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation. Data transfer to the US is based on the standard contractual clauses of the EU Commission. Details can be found here:

6.5 Storage period

The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain unaffected. After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate interest.

6.6 Data processing

Wir haben einen Vertrag über Auftragsverarbeitung (AVV) mit dem oben genannten Anbieter geschlossen. Hierbei handelt es sich um einen datenschutzrechtlich vorgeschriebenen Vertrag, der gewährleistet, dass die Verarbeitung der personenbezogenen Daten nur auf unsere Weisung und im Einklang mit der DSGVO durchgeführt werden.

7 3Q

The data controller has integrated the SaaS platform 3Q SDN on this website for the presentation of video content; the SaaS platform 3Q SDN. 3Q SDN is a platform for the processing and distribution of video content and related services. The 3Q platform collects data on the use of the audiovisual content offered by the responsible parties. The operating company of 3Q SDN is 3Q GmbH Kurfürstendamm 102, 10711 Berlin. 3Q sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, 3Q is enabled to analyse the use of our video content or platform. Within the scope of this technical process, 3Q obtains knowledge of personal data, such as the IP address of the data subject, which 3Q uses, among other things, to analyse the use of audiovisual content. The personal data transmitted to 3Q is usually the

  • IP adress
  • timestamp
  • URL
  • user agent

and data required for statistical purposes. The applicable privacy policy of 3Q can be found at

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